Last updated: January 2026
Introduction
reef-deer ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website reef-deer.com or engage with our training services.
Please read this policy carefully to understand our practices regarding your personal data and how we will treat it. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Information You Provide
We may collect personal information that you voluntarily provide when you:
- Complete enquiry forms on our website
- Register for a training programme
- Subscribe to our newsletter or communications
- Contact us via email or other means
- Participate in surveys or feedback requests
This information may include your name, email address, postal address, professional background, and programme preferences.
Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device and your visit, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website or source
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries and provide information about our programmes
- To process your registration and deliver training services
- To send administrative information, such as programme updates and changes
- To send marketing communications, where you have opted in to receive them
- To improve our website and services based on usage patterns
- To comply with legal obligations
Legal Basis for Processing
Under UK data protection law, we must have a lawful basis for processing your personal data. Our lawful bases include:
- Consent: Where you have given clear consent for us to process your data for a specific purpose
- Contract: Where processing is necessary for the performance of a contract with you
- Legitimate interests: Where processing is necessary for our legitimate interests, provided these are not overridden by your rights
- Legal obligation: Where processing is necessary to comply with the law
Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who assist us in operating our website and delivering services
- Professional advisers, such as lawyers and accountants, where necessary
- Regulatory authorities, where required by law
All third parties are required to maintain the confidentiality and security of your personal data.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the context and our legal obligations.
Your Rights
Under UK data protection law, you have the following rights:
- Access: The right to request copies of your personal data
- Rectification: The right to request correction of inaccurate data
- Erasure: The right to request deletion of your data in certain circumstances
- Restriction: The right to request restriction of processing
- Data portability: The right to receive your data in a structured, machine-readable format
- Objection: The right to object to processing based on legitimate interests
To exercise any of these rights, please contact us using the details provided below.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
International Transfers
Your information may be transferred to and processed in countries outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
reef-deer
42 Queensway Business Centre
Birmingham B3 2HJ
United Kingdom
Email: [email protected]
Complaints
If you are not satisfied with our response to any complaint, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.